When it comes down to it, working in real estate requires more than the ability to find and show off houses. It requires that we build an image of credibility and a relationship of trust between our selfs and the client. In order to do these things, we need to (a) have a strong network of contacts and referrals and (b) have an engaging personality that makes the client implicitly trust and want to work with us. In the past, real estate agents had to build their credibility and relationships solely in person, over the phone, through the mail. Now, however, social media has tremendously affected the ways in which agents may interact with and market to our target client base.